A Startup Story As Told Through Solange Knowles .gifs

shelaunched is a weekly curated email newsletter for witty, modern women entrepreneurs. you can click here to sign up. we launched on april 16, 2014. our startup story is below.

Several years ago, I bought the domain shelaunched.com. After a lot of thinking, I came up with an idea for it: Create a curated email newsletter for women entrepreneurs.

A few close friends said, “Hmmm. It just might work!”

 So with their support, I decided to kick some email startup ass.

I got to work. Sent out a survey. Researched every daily and weekly email newsletter I could find. I came across some really great ones along the way: NextDraft, TheSkimm and Very Short List.

Then, doubt set in. I wondered: “Can I make as much impact as the email newsletter greats G*ds? (Impostor syndrome is so real.) Or will they be all,You can’t sit with us!So, I did what I do best.

I tossed my hair…

Prayed.

…and drank a glass bottle of vino.

I turned to my sister for advice (thanks, char). She gave me a few side eyes and told me: “Girl, just do it.”

So, I decided to create shelaunched and enjoy the journey, even if no one pays attention.

I put up a launch page. I watched website visitors come and go. Toyed around with the SEO a little and started a Tumblr page to increase subscribers.

And then, I got my first subscriber. And another. And another. Woo!

A special thank you to my incredible fiance who rocks with me, even though he has no idea what I do at the computer all day.

And a really HUGE thank you (virtual flowers picked especially for you) to the women entrepreneurs who signed up. I’m really excited to start sharing with you. Let’s see where this journey takes us!

Now it’s back to work. I’m on the hunt for tips, ideas, apps and more that will help women entrepreneurs thrive. (See that basket? it’s for collecting all the good stuff I’m going to deliver to your inbox, so sign up. ok?)

 **All .gifs are from Giphy We do not claim ownership to any of these images.

Know any other witty women entrepreneurs? Share us!
shelaunched is a weekly curated email newsletter for witty, modern women entrepreneurs.
Here’s a peek at our first issue: http://eepurl.com/NLg-L

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Thank you so much for following us on Tumblr. We started a Facebook page and will be sharing there as we prepare for our official launch at the end of this month. You can find us on Facebook  at facebook.com/shelaunched. And if you haven’t signed up for our weekly curated email newsletter for women entrepreneurs, you can do that here: shelaunched.com

- Sheena 

fastcompany:

"Big data is going to make us all healthier. What kind of diet should certain people be on? Are there things people are doing that make them really high-risk for cancer? There’s a whole group of people who are 100-plus and have no disease. Why?”
—Anne Wojcicki, founder and CEO of genetic-testing startup 23andMe, has two goals: bringing the power of genetic testing to everyday consumers so they can better manage their own health care, and using the aggregated data from those tests to help doctors, scientists, hospitals, and researchers discover new cures for diseases that emanate from troublesome genetic mutations. We spoke to Wojcicki about her plans to revolutionize DNA testing

fastcompany:

"Big data is going to make us all healthier. What kind of diet should certain people be on? Are there things people are doing that make them really high-risk for cancer? There’s a whole group of people who are 100-plus and have no disease. Why?”

—Anne Wojcicki, founder and CEO of genetic-testing startup 23andMe, has two goals: bringing the power of genetic testing to everyday consumers so they can better manage their own health care, and using the aggregated data from those tests to help doctors, scientists, hospitals, and researchers discover new cures for diseases that emanate from troublesome genetic mutations. We spoke to Wojcicki about her plans to revolutionize DNA testing

I always have index cards with me. I write to-do lists on them. I also mock up new features on the cards. Then I can just hand the card to someone and say, “This is what I want.” I like using index cards, because I work on them anywhere—in a café, waiting on the street. I’ll use one card for three to four days. When I run out of space, or the card gets crumpled, I copy over the important stuff to a new card. I carry the last two or three months’ worth of cards in my purse before cataloging them in a box.

Rashmi Sinha, CEO and Co-founder of SlideShare, on using index cards to stay organized. 

Find out more about Rashmi, an Indian-American woman entrepreneur here:

Surprising new research from the University of Texas suggests that people who often say “I” are less powerful and less sure of themselves than those who limit their use of the word. Frequent “I” users subconsciously believe they are subordinate to the person to whom they are talking.

Begin doing what you want to do now. We are not living in eternity. We have only this moment, sparkling like a star in our hand - and melting like a snowflake.

The most important secret to my success was having a business mentor and coach. I know for a fact that I would not be where I am today if it were not for their wisdom and guidance. I was able to avoid many mistakes and business tragedies because I listened to my coach and followed in their footsteps. I had to come to the realization that even though I started a company, was featured in top magazines, and had celebrity endorsements; I still didn’t know it all.

Ariana Pierce, Beauty Entrepreneur via an interview with Nina Ellis-Hervey founder of Beautiful Brown Baby Doll 

There are all these entrepreneurial boosters out there who say, “Running a company is so great! Go for it!” I say, Don’t do it unless you absolutely have to, because it’s really hard!

Being an entrepreneur is about figuring out your weaknesses and trying to improve or compensate around them. Organization and logistics are among my strengths—not managing people. I’m a bit of a hothead: If I’m under a lot of pressure and feel like people are not thinking clearly, I lose my patience. I’m also much more of a rainmaker than a profit maker, and a spender, not a saver. So another lesson I’ve learned is to delegate.

shelaunched is an online destination for modern women entrepreneurs.

Contact info: sheena@shelaunched.com